Posted by: bradacker | January 31, 2010

Control your destiny – manage google searches on you

One of the first times i used google to find a specific individual was when i needed to contact Drew Bledsoe, who at the time was the New England Quarterback for the New England Patriots, the team that had recently lost in the Super Bowl to Brett Favre’s Green Bay Packers.  I had learned that Drew’s agent at the time was Leigh Steinberg, who is often credited, as Wikipedia reports, “as the real life inspiration of the sports agent from the film JERRY MAGUIRE.”  In fact, Steinberg is often credited with creating the era and industry of the Super Sports Agent.  Steinberg, in 1998, had a sports agency partnership which he later sold to a sports management group for over $100 million.  During his multi-decade career, Steinberg represented an elite group of clients, including Super Bowl winning quarterbacks Ben Roethlisberger, Steve Young, Troy Aikman, and promising star Matt Leinart.  Okay, enough background.

My google search on Steinberg brought back at the top the following line:  “NFL Agent Leigh Steinberg Arrested for Drunk in Public …”  Now that is not the type of headline that a super-star agent should want a potential big-star client to see upon searching for an agent’s name.  This experience led me to form a business that created a number of websites for sports agents, including the agent for Barry Sanders, one of the most prolific running backs in NFL history.  But the problem was that most sports agents did not want to use the same company to develop their websites, as their business for limited stars is so competitive.  The risk of vital secret data being compromised was too great from their perspective, if one website developer handled many sports agents.  But that is another story.  Back to the google search story.

Have you tried searching on your name in quotations to see what the top google returns are?  Frequently, individuals find that rather than a promotion to CEO being highlighted, a tragic divorce rises to the top and the ugly details of the divorce proceedings, especially when disgruntled parties are involved and talk publicly. If you are not proactive at developing web content to push tangential and negative news away from top searches, you could inadvertently end up damaging your reputation, impeding business opportunities, diminishing business growth, and causing swirling rumors to spread that become impossible to contain (and haunt you for the rest of your life).  Once negativity creeps into the picture, it is frequently a losing battle to defend yourself:  The more you defend, the more guilty you look.  The less you defend, the more guilty you look.  We really want to avoid these situations if we are serious individuals passionately trying to accomplish major goals to help others.

I am exploring ways to gain mastery over the top 2 pages of google returns for a serious individual who wants to be creative and help others. When i first checked on my own name “Brad Acker,” none of the first 20 entries were mine and there were 5,200 Brad Ackers found.  After 2 months of work, most of the entries are mine, and with a continued strategy that i am employing via heuristic approach, i may soon be the only Brad Acker in the first 5 pages of google search returns on my name in another few months.  I am providing information about myself that is accurate, revealing, and that shows i am seriously committed to helping young talented artists and entrepreneurs leverage social network power to develop life-long income streams.  Any negative information or rumors started by envious individuals will not appear.  In another two months, i will have formulated a complete strategy, or the “magic formula,” to help anyone who is passionate with serious purpose to gain a natural audience and secure income streams by leveraging the new powerful resources of the social web.

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